SB Group

Superbet is a tech & entertainment company founded by the Dragic family in 2008, with a dream of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world.

The group is present in 10 countries, in terms of operations or tech hubs, with the most important markets being Romania, Belgium and Poland. 

Tech-powered global entertainment platform

At Superbet, technology and innovation are at the heart of everything.

The tech company Happening is part of the group, with offices in Zagreb, London and Bucharest. Its’ teams are focused on developing the best proprietary technology and innovative products.

The group’s plans are big - expanding its’ presence in Central and Eastern Europe and creating a unique customer experience.  

International credentials

The World's largest private equity fund, Blackstone Group, recognized the vision of the group, making a strategic minority investment of 175 million euros in 2019.

As leaders in compliance and best practices, the Superbet Group is member of the International Betting Integrity Association (IBIA) and the only company which has won four times the Best Sports Betting Operator in CEE award at the Central and Eastern European Gaming Conference (CEEGC).

The most influential publication of the global profile industry, EGR (eGaming Review) has ranked Superbet Group at number 11 in the EGR Power 50 global rankings for 2022.